Released on = May 16, 2006, 12:19 pm

Press Release Author = Optimate, Inc.

Industry = Real Estate

Press Release Summary = New Licensed Eyewear and Sunwear Collection Created By
Optimate For Everlast
Appeals To Eyeglass and Sunglass Wearers Seeking Unsurpassed Styling,
Expecting Quality, Durability And Exceptional Performance. ---


Press Release Body = ARCADIA, CALIFORNIA, May 15th ----- a strong win for the
eyewear consumer, OPTIMATE, INC., through a license agreement with EVERLAST
WORLDWIDE, INC. of New York, New York, has just announced the worldwide agreement
with the exception of Asia, of its Everlast licensed eyewear and sunwear collection.
Joseph De Marzio, Optimate Director of Marketing, stated that: "Everlast's
reputation for offering high-quality, innovative, technologically advanced, sports
related products with durable features and extreme styling makes the extension into
eyewear and sunwear for consumers of all ages a natural brand extension. We are
honored to partner with the brand experts at Everlast and extremely encouraged by
the overwhelmingly positive response we have received from the optical and sunglass
marketplace thus far.

The licensed eyewear and sunwear collection will reflect our value of innovation,
quality, styling, and commitment to our customers. Everlast has done an excellent
job of building a line of world-renowned products that have exceeded consumers'
performance expectations for almost a hundred years; they are truly "The Choice of
Champions." Everlast's reputation and overwhelming brand recognition, not only in
the world of boxing but in the minds, bodies and souls of all who wish to push it to
the limit will be a key component in Optimate's approach to design, styling,
quality, marketing and brand presence in today's ever evolving marketplace."







About Everlast Eyewear and Sunwear----

The Everlast Eyewear and Sunwear collection will build on the company's heritage of
durable craftsmanship and ingenuity, with a strong emphasis on technology and
today's progressive fashion. The collection will be designed to exceed the eyewear
buyer's quality, performance, style and reliability needs. Wearable,
fashion-forward, hi-tech modern looks round out the collection and are incorporated
in every design.

About Optimate, Inc. ----

The collection is designed and created by Optimate, a leading supplier of eyewear
and sunwear made for men and women of all ages. Its perpetually best-selling
Amadeus®, Baron®, Broadway® and HEAT® Eyewear and Sunwear Collections as well as
Information about Optimate, Inc., a top U.S. supplier of quality eyewear, is
available at www.optimateinc.com

About Everlast Worldwide Inc.
Everlast Worldwide Inc. manufactures, markets and licenses sporting goods, apparel
and active lifestyle products under the Everlast brand name. Since 1910, Everlast
has been the preeminent brand in the world of boxing and is among the most dominant
brands in the overall sporting goods and apparel industries. Over the past 96
years, Everlast products have become the "Choice of ChampionsT", having been used
for training and professional fights by many of the biggest names in the sport.
Everlast is the market leader in nearly all of its product categories, responsible
for leading eight of the top ten boxing equipment products in sales. In addition to
producing and marketing boxing equipment and accessories, Everlast Worldwide Inc.
licenses its brand to providers of men's and women's sportswear and active wear,
children's wear, footwear, watches, cardiovascular exercise equipment and
gym/duffel bags. At the retail level, Everlast's licensed products generate over
$700 million in revenues. The company's Web site can be found at
http://www.everlast.com






Web Site = http://www.optimateinc.com

Contact Details = Optimate, Inc.
405 Lynrose Street,
Arcadia, CA 91006
Contact: Joe De Marzio
PH (800) 387-8877 Ext:103
FAX (888) 780-8890
joe@optimateinc.com